OUR STORY

Ron-Steven-early-days

Ron Pertnoy & Steven Shapiro (early days)

Communities We Helped to Build

OUR STORY

Ron-Steven-early-days

Ron Pertnoy & Steven Shapiro (early days)

Communities We Helped to Build

OUR STORY

Ron-Steven-early-days

Ron Pertnoy & Steven Shapiro (early days)

Communities We Helped to Build

OUR STORY

Ron-Steven-early-days

Ron Pertnoy & Steven Shapiro (early days)

Communities We Helped to Build

OUR STORY

Ron-Steven-early-days

Ron Pertnoy & Steven Shapiro (early days)

Communities We Helped to Build

Wellington is where we built our first home, in 1978, on a half-acre lot in the PINEWOOD EAST subdivision. After that “high-end home” sold for $109,000, we went on to build a number of other homes in Wellington’s earliest subdivisions.

Luxury-Home

Wellington is where we built our first home, in 1978, on a half-acre lot in the PINEWOOD EAST subdivision. After that “high-end home” sold for $109,000, we went on to build a number of other homes in Wellington’s earliest subdivisions.

Wellington is where we built our first home, in 1978, on a half-acre lot in the PINEWOOD EAST subdivision. After that “high-end home” sold for $109,000, we went on to build a number of other homes in Wellington’s earliest subdivisions.

Luxury-Home
The quality of our construction speaks for us
One prospective client told the sales people at a model home display, “Listen, I’m not interested in the tour of model homes. I want to see homes under construction.” At that time we had more homes going up than any other builder in that Jupiter neighborhood. As it turned out, the client only met with us—because whenever he visited, our jobs were clean and he could see the quality of construction behind the drywall. We have completed several projects for him now and he has even invested in some of our projects. (By the way, he is not a builder; he is a farmer.)
Advertising: The lighter side
Ron used to collect exotic cars, and acquired an old Rolls Royce that he planned to fix up and sell. We built a home, and took a picture of it with the car in front, and ran an ad that read, “Old used car $324,000—comes with a new four-bedroom, three-bathroom home…” (The buyer of the home never saw the ad, so Ron subsequently fixed up the car and sold it.)
Wellington’s developer, Gould Florida, liked what they saw and asked us to start a new luxury lakefront community: THE ISLAND, the first gated community in Wellington. After the roads, water, and sewer were installed, we created some truly state-of-the-art model homes. We sold many homes based on those models, while at the same time we started new projects in other areas of the county. Steven and his family lived on The Island for 25 years.
The-Island-Site-Plan Luxury-Home
The quality of our construction speaks for us
One prospective client told the sales people at a model home display, “Listen, I’m not interested in the tour of model homes. I want to see homes under construction.” At that time we had more homes going up than any other builder in that Jupiter neighborhood. As it turned out, the client only met with us—because whenever he visited, our jobs were clean and he could see the quality of construction behind the drywall. We have completed several projects for him now and he has even invested in some of our projects. (By the way, he is not a builder; he is a farmer.)
Advertising: The lighter side
Ron used to collect exotic cars, and acquired an old Rolls Royce that he planned to fix up and sell. We built a home, and took a picture of it with the car in front, and ran an ad that read, “Old used car $324,000—comes with a new four-bedroom, three-bathroom home…” (The buyer of the home never saw the ad, so Ron subsequently fixed up the car and sold it.)
Wellington’s developer, Gould Florida, liked what they saw and asked us to start a new luxury lakefront community: THE ISLAND, the first gated community in Wellington. After the roads, water, and sewer were installed, we created some truly state-of-the-art model homes. We sold many homes based on those models, while at the same time we started new projects in other areas of the county. Steven and his family lived on The Island for 25 years.
The-Island-Site-Plan Luxury-Home

Wellington’s developer, Gould Florida, liked what they saw and asked us to start a new luxury lakefront community: THE ISLAND, the first gated community in Wellington. After the roads, water, and sewer were installed, we created some truly state-of-the-art model homes.

Wellington’s developer, Gould Florida, liked what they saw and asked us to start a new luxury lakefront community: THE ISLAND, the first gated community in Wellington. After the roads, water, and sewer were installed, we created some truly state-of-the-art model homes.
The-Island-Site-Plan Luxury-Home
We sold many homes based on those models, while at the same time we started new projects in other areas of the county. Steven and his family lived on The Island for 25 years.
We sold many homes based on those models, while at the same time we started new projects in other areas of the county. Steven and his family lived on The Island for 25 years.
The quality of our construction speaks for us
One prospective client told the sales people at a model home display, “Listen, I’m not interested in the tour of model homes. I want to see homes under construction.” At that time we had more homes going up than any other builder in that Jupiter neighborhood. As it turned out, the client only met with us—because whenever he visited, our jobs were clean and he could see the quality of construction behind the drywall. We have completed several projects for him now and he has even invested in some of our projects. (By the way, he is not a builder; he is a farmer.)

We were the first single-family home builder in PALM BEACH POLO & COUNTRY CLUB, a community with many neighborhoods, primarily geared to winter residents. Our first home there backed right onto the polo field—the first home to sell for over $500,000 in the Western Communities. The owner could laze in the backyard spa and drink champagne while watching a polo match.

We built single-family homes in many of the Palm Beach Polo subdivisions, continually breaking price barriers. We built homes in The Villas of Muirfield, Shady Oaks, and Bent Cypress. The success of The Villas of Muirfield led to our next project: Fairway Villas in BREAKER'S WEST, a large, planned luxury development in the Western Communities.

Luxury-Home
We were the first single-family home builder in PALM BEACH POLO & COUNTRY CLUB, a community with many neighborhoods, primarily geared to winter residents. Our first home there backed right onto the polo field—the first home to sell for over $500,000 in the Western Communities. The owner could laze in the backyard spa and drink champagne while watching a polo match.
Luxury-Home
We built single-family homes in many of the Palm Beach Polo subdivisions, continually breaking price barriers. We built homes in The Villas of Muirfield, Shady Oaks, and Bent Cypress. The success of The Villas of Muirfield led to our next project: Fairway Villas in BREAKER'S WEST, a large, planned luxury development in the Western Communities.
We were the first single-family home builder in PALM BEACH POLO & COUNTRY CLUB, a community with many neighborhoods, primarily geared to winter residents. Our first home there backed right onto the polo field—the first home to sell for over $500,000 in the Western Communities. The owner could laze in the backyard spa and drink champagne while watching a polo match.
We were the first single-family home builder in PALM BEACH POLO & COUNTRY CLUB, a community with many neighborhoods, primarily geared to winter residents. Our first home there backed right onto the polo field—the first home to sell for over $500,000 in the Western Communities. The owner could laze in the backyard spa and drink champagne while watching a polo match.
Luxury-Home
We built single-family homes in many of the Palm Beach Polo subdivisions, continually breaking price barriers. We built homes in The Villas of Muirfield, Shady Oaks, and Bent Cypress. The success of The Villas of Muirfield led to our next project: Fairway Villas in BREAKER'S WEST, a large, planned luxury development in the Western Communities.
We built single-family homes in many of the Palm Beach Polo subdivisions, continually breaking price barriers. We built homes in The Villas of Muirfield, Shady Oaks, and Bent Cypress. The success of The Villas of Muirfield led to our next project: Fairway Villas in BREAKER'S WEST, a large, planned luxury development in the Western Communities.
Luxury-Home
Luxury-Home
Luxury-Home
Luxury-Home Luxury-Home
Advertising: The lighter side
Ron used to collect exotic cars, and acquired an old Rolls Royce that he planned to fix up and sell. We built a home, and took a picture of it with the car in front, and ran an ad that read, “Old used car $324,000—comes with a new four-bedroom, three-bathroom home…” (The buyer of the home never saw the ad, so Ron subsequently fixed up the car and sold it.)
Luxury-Home
From time to time clients would ask us to build custom homes in OTHER COMMUNITIES or parts of South Florida. For reasons of control, we try not to stray too far. Although we have had projects in Telluride, Jacksonville, Cape Canaveral, and North Carolina, our turf is Palm Beach County. We know it really well and have good relationships with vendors and subcontractors. When we started, there was a lot of vacant land, lots of opportunities, and people were flocking to the area. Now that it has filled in, people are moving to places that seem more remote—what people must have thought of Wellington when we started there.
From time to time clients would ask us to build custom homes in OTHER COMMUNITIES or parts of South Florida. For reasons of control, we try not to stray too far. Although we have had projects in Telluride, Jacksonville, Cape Canaveral, and North Carolina, our turf is Palm Beach County. We know it really well and have good relationships with vendors and subcontractors. When we started, there was a lot of vacant land, lots of opportunities, and people were flocking to the area. Now that it has filled in, people are moving to places that seem more remote—what people must have thought of Wellington when we started there.
From time to time clients would ask us to build custom homes in OTHER COMMUNITIES or parts of South Florida. For reasons of control, we try not to stray too far. Although we have had projects in Telluride, Jacksonville, Cape Canaveral, and North Carolina, our turf is Palm Beach County. We know it really well and have good relationships with vendors and subcontractors. When we started, there was a lot of vacant land, lots of opportunities, and people were flocking to the area. Now that it has filled in, people are moving to places that seem more remote—what people must have thought of Wellington when we started there.
Luxury-Home
Watch the process of constructing a new house.
In 1987 we began constructing homes at ADMIRALS COVE, a waterfront community in Jupiter. We were one of six companies in the Builders Program. As of 2017, between new homes and renovations, we had completed over 90 projects in Admirals Cove—some of the nicest homes there, including homes with budgets over $20 million.
Luxury-Home
Luxury-Home
In 1987 we began constructing homes at ADMIRALS COVE, a waterfront community in Jupiter. We were one of six companies in the Builders Program. As of 2017, between new homes and renovations, we had completed over 90 projects in Admirals Cove—some of the nicest homes there, including homes with budgets over $20 million.
In 1987 we began constructing homes at ADMIRALS COVE, a waterfront community in Jupiter. We were one of six companies in the Builders Program. As of 2017, between new homes and renovations, we had completed over 90 projects in Admirals Cove—some of the nicest homes there, including homes with budgets over $20 million.
Luxury-Home
Creating unique homes with sensory appeal
At Shapiro|Pertnoy, we were “experience engineers” before the term was invented. We began each new project by thinking deeply about the potential buyer—someone who would be looking at five model homes in a day—and analyzed the fundamentals of their ideal experience. First, we tried to secure the end-lot so our model home would be the last one people walked through; we wanted them to remember it. Then we tried to make our homes look more appealing than the others by using “feel good” colors and landscape designs that were a cut above. We learned quickly that volume and spatial relationships were important—if competitors were building eight-foot ceilings, we went higher; we never built tiny bedrooms; and we were among the first in our communities to introduce the “great room” and “open plan” concepts. We also made sure our homes smelled good—we used potpourri or floral sprays, and even baked cookies, in the model homes. Overall, we learned to identify and eliminate the negatives. People would walk out of our homes saying, “You know, that felt good.” It seemed to work. Wherever we built, we earned more than our fair share of the market.
Creating unique homes with sensory appeal
At Shapiro|Pertnoy, we were “experience engineers” before the term was invented. We began each new project by thinking deeply about the potential buyer—someone who would be looking at five model homes in a day—and analyzed the fundamentals of their ideal experience. First, we tried to secure the end-lot so our model home would be the last one people walked through; we wanted them to remember it. Then we tried to make our homes look more appealing than the others by using “feel good” colors and landscape designs that were a cut above. We learned quickly that volume and spatial relationships were important—if competitors were building eight-foot ceilings, we went higher; we never built tiny bedrooms; and we were among the first in our communities to introduce the “great room” and “open plan” concepts. We also made sure our homes smelled good—we used potpourri or floral sprays, and even baked cookies, in the model homes. Overall, we learned to identify and eliminate the negatives. People would walk out of our homes saying, “You know, that felt good.” It seemed to work. Wherever we built, we earned more than our fair share of the market.

The last 15 years have found us focused on PALM BEACH and other communities.

Our work in Admirals Cove put us on the map as a custom luxury home builder. Now, we are working with the most talented and sophisticated designers and architects in the country—and in some cases, the world. And we are building for highly affluent clients who know exactly where they want to be at the end of the project. It is our job to get them there as gracefully as possible.

Luxury-Home
Creating unique homes with sensory appeal
At Shapiro|Pertnoy, we were “experience engineers” before the term was invented. We began each new project by thinking deeply about the potential buyer—someone who would be looking at five model homes in a day—and analyzed the fundamentals of their ideal experience. First, we tried to secure the end-lot so our model home would be the last one people walked through; we wanted them to remember it. Then we tried to make our homes look more appealing than the others by using “feel good” colors and landscape designs that were a cut above. We learned quickly that volume and spatial relationships were important—if competitors were building eight-foot ceilings, we went higher; we never built tiny bedrooms; and we were among the first in our communities to introduce the “great room” and “open plan” concepts. We also made sure our homes smelled good—we used potpourri or floral sprays, and even baked cookies, in the model homes. Overall, we learned to identify and eliminate the negatives. People would walk out of our homes saying, “You know, that felt good.” It seemed to work. Wherever we built, we earned more than our fair share of the market.

The last 15 years have found us focused on PALM BEACH and other communities.

Our work in Admirals Cove put us on the map as a custom luxury home builder. Now, we are working with the most talented and sophisticated designers and architects in the country—and in some cases, the world. And we are building for highly affluent clients who know exactly where they want to be at the end of the project. It is our job to get them there as gracefully as possible.

Luxury-Home
The last 15 years have found us focused on PALM BEACH and other communities.
The last 15 years have found us focused on PALM BEACH and other communities.
Luxury-Home
Our work in Admirals Cove put us on the map as a custom luxury home builder. Now, we are working with the most talented and sophisticated designers and architects in the country—and in some cases, the world. And we are building for highly affluent clients who know exactly where they want to be at the end of the project. It is our job to get them there as gracefully as possible.
Our work in Admirals Cove put us on the map as a custom luxury home builder. Now, we are working with the most talented and sophisticated designers and architects in the country—and in some cases, the world. And we are building for highly affluent clients who know exactly where they want to be at the end of the project. It is our job to get them there as gracefully as possible.