OUR STORY
Our Core Values, and How They Gave Us an Edge
OUR STORY
Our Core Values, and How They Gave Us an Edge
OUR STORY
Our Core Values, and How They Gave Us an Edge
OUR STORY
Our Core Values, and How They Gave Us an Edge
OUR STORY
Our Core Values, and How They Gave Us an Edge
We try to separate ourselves from our competition by doing something better and different because we do not believe in competing strictly on the basis of price. While we were displaying our wares in various Builder Programs, we would also buy lots (often challenging ones) and create model homes that were unique and distinctive for that community. This is how, in the Western Communities, we were the first builder to break the $200,000 barrier for new homes west of State Road 7 and broke the $500,000 barrier fronting the polo fields in Southfields.
Eventually, we became known as “the luxury guys.” Today, it is more challenging to be significantly better than peer builders, because many talented building companies have relocated to our region during the last 40 years. Emphasizing our “superiority” became less important, though, because our clients began to do that for us.
Doing something better and different.
Quality is a cornerstone value. We do not cut corners.
Everybody digs a footing, but is it dug on an angle, or neat and clean and formed? Everybody puts in steel, but is it straight and tied right? Everybody puts up block walls, but are they straight, without “waves,” and with joints brushed? We care about every step of the process. Quality is a cornerstone value. We do not cut corners.
When you look at a new home it may be hard to differentiate between what is quality construction and what is not. But you will definitely see the difference years later, when either things start to crack or they don’t—or the home needs an early paint job, or roof repair. Clients who have been through hurricanes have said to us, “You know what? I knew then that you were the right guys to build my home. It is the only one on my block that withstood the hurricane.” Our homes stood up because of the quality we put into them. We always strive for the finest product for the best possible value.
We are in it for the long term.
We are in it for the long term. To this day we take care of homes that we built 30 years ago. The owners may not know who to call to fix a problem, so they call us. We take care of the problem without charge if it happens within the warranty period, or was caused by an error, or is something we feel responsible for. Otherwise, we charge a fair price for the service call.
We keep our clients happy. Happy clients may never say anything nice about you (although many have done that for us). But if only one client says something negative about you, it can ruin your reputation. We try to ensure that if our customers are asked, “Who built your home? Are you happy?” our name will come up and a pleasant experience will be shared.
No builder is error-free, because there are so many elements to orchestrate concurrently. But we are better than most, largely because we have mastered the arts of anticipation and panic control, crucial for anybody in a business that depends on subcontractors and outside vendors.
Many of our clients travel in concentric circles where they will learn from a friend, cousin, architect, or interior designer whether Shapiro|Pertnoy is a company with integrity, whether we build superior quality homes, and so on.
We keep our clients happy.
Communication is possibly the most important part of building homes.
Communication is possibly the most important part of building homes. We communicate frequently with our clients or their representatives. We try to take full advantage of all that technology offers, be it Skype conferencing or drone-video progress reports. We maintain total financial transparency with our clients, sending monthly financial reports, including details of every transaction in connection with their home. We find they are grateful for and delighted with this practice. This kind of communication is truly one of the keys to creating a strong partnership bond with clients.
Doing something better and different.
Doing something better and different.
We try to separate ourselves from our competition by doing something better and different because we do not believe in competing strictly on the basis of price. While we were displaying our wares in various Builder Programs, we would also buy lots (often challenging ones) and create model homes that were unique and distinctive for that community. This is how, in the Western Communities, we were the first builder to break the $200,000 barrier for new homes west of State Road 7 and broke the $500,000 barrier fronting the polo fields in Southfields.
Eventually, we became known as “the luxury guys.” Today, it is more challenging to be significantly better than peer builders, because many talented building companies have relocated to our region during the last 40 years. Emphasizing our “superiority” became less important, though, because our clients began to do that for us.
2
Quality is a cornerstone value. We do not cut corners.
Quality is a cornerstone value. We do not cut corners.
Everybody digs a footing, but is it dug on an angle, or neat and clean and formed? Everybody puts in steel, but is it straight and tied right? Everybody puts up block walls, but are they straight, without “waves,” and with joints brushed? We care about every step of the process. Quality is a cornerstone value. We do not cut corners.
When you look at a new home it may be hard to differentiate between what is quality construction and what is not. But you will definitely see the difference years later, when either things start to crack or they don’t—or the home needs an early paint job, or roof repair. Clients who have been through hurricanes have said to us, “You know what? I knew then that you were the right guys to build my home. It is the only one on my block that withstood the hurricane.” Our homes stood up because of the quality we put into them. We always strive for the finest product for the best possible value.
3
We are in it for the long term.
We are in it for the long term.
We keep our clients happy.
We keep our clients happy.
We keep our clients happy. Happy clients may never say anything nice about you (although many have done that for us). But if only one client says something negative about you, it can ruin your reputation. We try to ensure that if our customers are asked, “Who built your home? Are you happy?” our name will come up and a pleasant experience will be shared.
No builder is error-free, because there are so many elements to orchestrate concurrently. But we are better than most, largely because we have mastered the arts of anticipation and panic control, crucial for anybody in a business that depends on subcontractors and outside vendors.
Many of our clients travel in concentric circles where they will learn from a friend, cousin, architect, or interior designer whether Shapiro|Pertnoy is a company with integrity, whether we build superior quality homes, and so on.
Communication is possibly the most important part of building homes.
Communication is possibly the most important part of building homes.
Doing something better and different.
We try to separate ourselves from our competition by doing something better and different because we do not believe in competing strictly on the basis of price. While we were displaying our wares in various Builder Programs, we would also buy lots (often challenging ones) and create model homes that were unique and distinctive for that community. This is how, in the Western Communities, we were the first builder to break the $200,000 barrier for new homes west of State Road 7 and broke the $500,000 barrier fronting the polo fields in Southfields.
Eventually, we became known as “the luxury guys.” Today, it is more challenging to be significantly better than peer builders, because many talented building companies have relocated to our region during the last 40 years. Emphasizing our “superiority” became less important, though, because our clients began to do that for us.
We do not cut corners.
We are in it for the long term.
We keep our clients happy.
No builder is error-free, because there are so many elements to orchestrate concurrently. But we are better than most, largely because we have mastered the arts of anticipation and panic control, crucial for anybody in a business that depends on subcontractors and outside vendors.
Many of our clients travel in concentric circles where they will learn from a friend, cousin, architect, or interior designer whether Shapiro|Pertnoy is a company with integrity, whether we build superior quality homes, and so on.
Communication is very important.
Doing something better and different.
We try to separate ourselves from our competition by doing something better and different because we do not believe in competing strictly on the basis of price. While we were displaying our wares in various Builder Programs, we would also buy lots (often challenging ones) and create model homes that were unique and distinctive for that community. This is how, in the Western Communities, we were the first builder to break the $200,000 barrier for new homes west of State Road 7 and broke the $500,000 barrier fronting the polo fields in Southfields.
Eventually, we became known as “the luxury guys.” Today, it is more challenging to be significantly better than peer builders, because many talented building companies have relocated to our region during the last 40 years. Emphasizing our “superiority” became less important, though, because our clients began to do that for us.
We do not cut corners.
We are in it for the long term.
We keep our clients happy.
No builder is error-free, because there are so many elements to orchestrate concurrently. But we are better than most, largely because we have mastered the arts of anticipation and panic control, crucial for anybody in a business that depends on subcontractors and outside vendors.
Many of our clients travel in concentric circles where they will learn from a friend, cousin, architect, or interior designer whether Shapiro|Pertnoy is a company with integrity, whether we build superior quality homes, and so on.
Communication is very important.
